The 2016/17 State Tourism Satellite Accounts (STSA) data released in early April shows that tourism is a major job creator for Victoria. More than 15,000 jobs have been created since 2015/16 in Victoria with the latest STSA statistics showing that the industry employs 214,500 people, making up 6.9 per cent of the state’s total employment.
The growth of the tourism industry is also reflected in the latest National (NVS) and International Visitor Survey (IVS) results for the year ending December 2017.
According to the NVS data, Victoria welcomed 24.5 million domestic overnight visitors who spent $13.6 billion in the year to December 2017. Interstate overnight visitors to Melbourne accounted for $4.4 billion in expenditure, 5.8 million visitors and 18.6 million nights.
The IVS data showed that Victoria experienced double digit growth on visitor expenditure to reach a record high of $7.7 billion and 66.2 million international visitor nights.
Visit Victoria is marketing the state like never before, with a focus on encouraging intrastate visitors (Wander Victoria), interstate visitors (A Twist At Every Turn) and international visitors (China campaign – Explore Melbourne with Li Xian) to come and experience the best on offer in Victoria.
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