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A regional Victoria short break to make Victorians happier

THEMES
/ 26 Jul 2018
Research* shows that a short break to regional Victoria left 88 per cent of people feeling happier while 81 per cent felt more relaxed after an intrastate trip.

Additionally, people who took five (or more) short breaks  per year, were more likely to feel 'happy' in their daily lives, than those who took no breaks at all.

Yet, survey results to September 2017 show, that 53 per cent^ of Melburnians had not taken an overnight trip to regional Victoria in the last year.

A new regional Victoria campaign Your Happy Space, launched today, builds on the success of Wander Victoria by highlighting the quality and depth of experiences and events to help encourage Melburnians find happiness with a short break.

Regional Victoria’s stunning natural beauty provides the backdrop to world-class culinary experiences, innovative regional art and culture, and internationally renowned wellbeing destinations.

Indulge your tastebuds at one of regional Victoria’s outstanding restaurants, including Brae, Lake House, Wickens at Royal Mail Hotel and Igni, or fully immerse yourself with a weekend of food at High Country Harvest, Mornington Food & Wine Festival, Meenyian Garlic Festival.

No matter what your passion, regional Victoria offers a huge variety of new and established arts and culture, music, food and other quirky events.

Nourish the soul, immerse yourself in nature in the abundance of National Parks or simply enjoy the warm hospitality in regional Victoria’s many thriving centres and new and unique accommodation. 

Escape the rigors of everyday life and find your happy place in regional Victoria.

See the full MEDIA KIT for the new  Your Happy Space television film, plus region by region guides of new destinations, events and accommodations and images, or visit www.yourhappyspace.com.au to research your next short break to regional Victoria.

NOTES TO EDITORS
*Source: Domestic markets research conducted by Visit Victoria in 2016 surveyed 521 Victorians.
^Source: Roy Morgan Holiday Tracking Survey, Sep’15-Sep’17

END

For media enquries and interviews please contact:

Chris Gottaas
Communications and Media Manager
Visit Victoria
Ph: +61 3 9002 2382 or +61 0422 356313
Email: chris.gottaas@visitvictoria.com.au

 


This content can be shared and edited for the purpose of promoting Victoria as a visitor destination. Not for use in paid advertising. Please credit Visit Victoria.


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