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Long weekend events bonanza

/ 05 Jun 2018
Melbourne’s enviable events calendar is getting bigger and contributing more to the state, with several major events and exhibitions set to premiere this week.

June is set to be a busy time for sports fans and culture buffs. Heading into the Queens Birthday long weekend, 10th June to 12th June, the city will host the opening game of the 2018 State of Origin series, the opening of the Real Madrid World of Football Experience, and the much-anticipated opening of MoMA at NGV: 130 Years of Modern and Contemporary Art.

The iconic Melbourne Cricket Ground (MCG) will be front and centre on Wednesday 6th June as the New South Wales Blues and the Queensland Maroons set out to battle in front of a roaring crowd. The last State of Origin clash at the MCG cemented Melbourne’s reputation as the sporting capital of Australia, drawing a record crowd of 91,513, which also means big business for Melbourne.

The great contribution of major events is not limited to sport, with Melbourne’s Winter Masterpieces series generating significant economic and cultural benefit to Victoria. On Saturday 9th June, the biggest and most significant collection of masterworks to leave New York City’s prestigious Museum of Modern Art will open to the public in Melbourne, complemented by a slew of events as part of the MEL&NYC festival. In 2017, the National Gallery of Victoria’s Van Gogh and the Seasons exhibition generated almost $56 million for the Victorian economy, and attracted 462,262 visitors, making it the most popular ticketed exhibition in the gallery’s history.

The culture buzz will continue as Melbourne Museum readies itself to host the Real Madrid World of Football Experience from Wednesday 9th June until August 2018, which will provide visitors of all ages a chance to discover the culture, passion, players and epic victories that make Real Madrid C.F. the football club of the century.


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