Skip to main content
132470

Australian travellers choose Melbourne

THEMES
/ 28 Feb 2017
Melbourne maintains its position as the most desirable city for Australian travellers, with just over 4.2 million people saying they’d like to visit in the next two years—an increase of 33 per cent over the last decade.

The latest findings from the Roy Morgan Research Holiday Tracking Survey reveal that Melbourne ranked as the country’s most desirable city for future visits – across every age group surveyed.

Roy Morgan Industry Communications Director Norman Morris said: “Melbourne’s continued ascendance is testament to the city’s cross-generational appeal. With its blockbuster sporting events and art exhibitions; sensational shopping, dining and nightlife; and countless day-trip possibilities, Melbourne does indeed have something for everyone.”


This content can be shared and edited for the purpose of promoting Victoria as a visitor destination. Not for use in paid advertising. Please credit Visit Victoria.


RECENT ARTICLES


Four salad trends for spring

Food and drink - Victoria / 4 Oct 2018

The humble salad goes from drab to fab

read more

A gentlemen’s guide to spring racing fashion

Retail and fashion / 4 Oct 2018

Melbourne’s famed spring racing carnival is just around the bend.

read more

Melbourne Music Week goes live

Music & entertainment / 3 Oct 2018

The City of Melbourne has confirmed a bumper program for the 2018 Melbourne Music Week

read more