Skip to main content
132470

Australian travellers choose Melbourne

THEMES
/ 28 Feb 2017
Melbourne maintains its position as the most desirable city for Australian travellers, with just over 4.2 million people saying they’d like to visit in the next two years—an increase of 33 per cent over the last decade.

The latest findings from the Roy Morgan Research Holiday Tracking Survey reveal that Melbourne ranked as the country’s most desirable city for future visits – across every age group surveyed.

Roy Morgan Industry Communications Director Norman Morris said: “Melbourne’s continued ascendance is testament to the city’s cross-generational appeal. With its blockbuster sporting events and art exhibitions; sensational shopping, dining and nightlife; and countless day-trip possibilities, Melbourne does indeed have something for everyone.”


This content can be shared and edited for the purpose of promoting Victoria as a visitor destination. Not for use in paid advertising. Please credit Visit Victoria.


RECENT ARTICLES


MEDIA INFORMATION: Welcome to Melbourne and the 2018 Australian Open

Sports / 9 Jan 2018

Melbourne, Australia - the world’s most liveable city and a global hub for international sport - welcomes you to the 2018 Austral

read more

BROADCAST INFORMATION: Welcome to Melbourne and the 2018 Australian Open

Sports / 8 Jan 2018

We are committed to making your experience as engaging as possible and we encourage you to contact Visit Victoria via the details b

read more

Health and wellness Christmas cures

Spa & well-being / 12 Dec 2017

Antidotes to festive season over-indulging

read more