The latest findings from the Roy Morgan Research Holiday Tracking Survey reveal that Melbourne ranked as the country’s most desirable city for future visits – across every age group surveyed.
Roy Morgan Industry Communications Director Norman Morris said: “Melbourne’s continued ascendance is testament to the city’s cross-generational appeal. With its blockbuster sporting events and art exhibitions; sensational shopping, dining and nightlife; and countless day-trip possibilities, Melbourne does indeed have something for everyone.”
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